Privacy Policy
Last updated: January 17, 2026
1. Introduction and Purpose
At Guate Rental Rights, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, share, and protect the personal information you provide to us when you visit our website or use our information services.
This policy applies to all interactions you have with our information portal about rental rights in Guatemala. By using our website, you accept the practices described in this policy. If you do not agree with any aspect of this policy, we recommend that you do not use our services.
We are governed by applicable data protection laws in Guatemala and strive to comply with the highest international privacy and data security standards. This policy may be updated periodically to reflect changes in our practices or legal requirements, so we recommend reviewing it regularly.
2. Data Controller and Contact
The data controller responsible for processing your personal information is Guate Rental Rights, located at:
Address: Centro Comercial Metamercado, Calzada San Juan 9-55 Local 210, Level 2, Guatemala City, Guatemala
Phone: +502 4674 7886
Email: info@eleccionnatural.com
If you have questions about this Privacy Policy, how we handle your personal data, or if you wish to exercise any of your data protection rights, you can contact us through the means indicated above. We are committed to responding to all privacy-related inquiries within a reasonable timeframe.
3. Information We Collect
We collect different types of personal information depending on how you interact with our website and services. This information may include:
3.1 Information You Provide Directly
When you use our contact form or communicate with us, we may collect:
- Full name
- Email address
- Phone number
- Content of your message or inquiry
- Any other information you choose to voluntarily provide
3.2 Automatically Collected Information
When you visit our website, we may automatically collect certain technical information, including:
- IP address and approximate geographic location
- Browser type and version
- Operating system
- Pages visited and browsing time
- Referring website (where you came from to our site)
- Device information (device type, unique identifiers)
3.3 Cookies and Similar Technologies
We use cookies and similar technologies to improve your experience on our website. For more information about how we use cookies, please see our Cookie Policy.
4. How We Use Your Information
We use the personal information we collect for the following legitimate purposes:
4.1 Provide Information Services
We use your information to respond to your inquiries, provide you with information about rental rights, and offer general guidance related to our portal's subject matter.
4.2 Communication
We may use your contact information to communicate with you regarding your inquiries, provide updates on relevant changes in rental legislation, or inform you about additional information services that may be of interest to you.
4.3 Website Improvement
We analyze how visitors use our website to improve its functionality, content, and user experience. This information helps us identify which sections are most useful and which areas require improvements.
4.4 Security and Fraud Prevention
We use technical information to protect our website against unauthorized access, cyber attacks, and other malicious activities. This includes monitoring suspicious activities and implementing appropriate security measures.
4.5 Legal Compliance
We may process your personal information when necessary to comply with legal obligations, respond to requests from government authorities, or protect our legal rights.
5. Legal Basis for Processing
We process your personal information based on the following legal bases:
- Consent: When you voluntarily provide information through our forms, you are giving consent for us to process that information as described in this policy.
- Legitimate interest: We have a legitimate interest in improving our services, analyzing website usage, and protecting our platform against malicious activities.
- Legal obligation: In some cases, we are legally obligated to process certain personal information to comply with regulatory requirements or requests from competent authorities.
6. Sharing Information with Third Parties
We do not sell, rent, or share your personal information with third parties for their own marketing purposes. However, we may share information in the following limited circumstances:
6.1 Service Providers
We may share information with trusted service providers who help us operate our website, such as web hosting services, website analytics, or email services. These providers are contractually obligated to maintain the confidentiality of your information and can only use it for the specific purposes for which they were hired.
6.2 Legal Requirements
We may disclose your information if required by law, a court order, or a legitimate government request. We may also disclose information if we believe in good faith that it is necessary to protect our rights, your safety or the safety of others, investigate fraud, or respond to a government request.
6.3 International Transfers
Some of our service providers may be located outside of Guatemala. When we transfer personal information to other countries, we ensure that appropriate safeguards exist to protect your information in accordance with this policy and applicable laws.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting requirements.
The criteria we use to determine retention periods include:
- The time necessary to maintain a relationship with you and provide you with requested services
- Whether there is a legal obligation requiring us to retain the data
- Whether retention is advisable based on our legal position (such as regarding statutes of limitations, litigation, or regulatory investigations)
When we no longer need your personal information, we will securely delete it or anonymize it so that it cannot be associated with you.
8. Your Data Protection Rights
Under applicable data protection laws in Guatemala, you have the following rights regarding your personal information:
8.1 Right of Access
You have the right to request a copy of the personal information we hold about you. We will provide this information in a structured, commonly used, and machine-readable format.
8.2 Right of Rectification
If you believe that any personal information we hold about you is inaccurate or incomplete, you have the right to request that we correct or complete it.
8.3 Right of Erasure
In certain circumstances, you may request that we delete your personal information. We will comply with this request unless we have a legitimate legal reason to retain the information.
8.4 Right to Object
You have the right to object to the processing of your personal information when it is based on legitimate interests. If you object, we will stop processing your information unless we demonstrate compelling legitimate grounds for processing.
8.5 Right to Withdraw Consent
When processing is based on your consent, you have the right to withdraw it at any time. Withdrawal of consent will not affect the lawfulness of processing conducted before withdrawal.
8.6 Right to File a Complaint
If you are not satisfied with how we have handled your personal information, you have the right to file a complaint with the corresponding data protection authority in Guatemala.
To exercise any of these rights, contact us using the contact information provided in section 2 of this policy.
9. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of sensitive data during transmission and storage
- Strict access controls that limit who can access your information
- Regular security audits and vulnerability assessments
- Employee training on data security and privacy practices
- Incident response protocols to handle any security breach
However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
10. Children's Privacy
Our website is not directed to children under 18 years of age. We do not knowingly collect personal information from minors. If we learn that we have collected personal information from a minor without appropriate parental consent, we will take steps to delete that information from our servers as soon as possible.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can take appropriate action.
11. Changes to this Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our information practices or legal requirements. We will post any changes on this page and update the "Last updated" date at the top.
If we make material changes to how we treat our users' personal information, we will notify you through a prominent notice on our website or, when appropriate, by sending you an email notification.
We recommend reviewing this policy periodically to stay informed about how we protect your information.
12. Contact Information for Privacy Inquiries
If you have questions, comments, or concerns about this Privacy Policy or our data handling practices, please do not hesitate to contact us:
Guate Rental Rights
Centro Comercial Metamercado
Calzada San Juan 9-55 Local 210, Level 2
Guatemala City, Guatemala
Phone: +502 4674 7886
Email: info@eleccionnatural.com
We strive to respond to all privacy inquiries within a reasonable timeframe and will work with you to resolve any concerns you may have about how we handle your personal information.